Before companies get to the final stages of an influencer marketing campaign, they have to create an initial plan of action — starting with finding the right influencer. To find the right influencer for your brand, you must identify the message your brand is trying to get across. By focusing on the audience of your campaign, you can narrow the search for the right influencer. Influencer marketing can be a very effective way to connect with your ideal demographic and help create new fans, followers and customers. If your company is facing difficulties with influencer marketing, you might want to take a step back and ask yourself: What are our brand values?

Source: Forbes January 24, 2020 11:26 UTC