All marketers want more sales streaming into their online channels, and your post-marketing strategy is essential to achieve this. Here are some other strategies that encourage conversions:• Newsletters that underscore the customer journey of your products or services help drive new purchases and secure retention. Another proven method that should be in your post-marketing strategy playbook is a case study. While 99% of your digital marketing dollar doesn’t have to go solely toward content marketing, a blog should be viewed as one of the most important gears in your content marketing and outreach engine. • Blogging as a content marketing tool can drive thousands of leads.

Source: Forbes May 15, 2018 12:56 UTC