Many companies, including Porsche and New York Life Insurance, are returning to the game after decades away. Others, like Facebook and Saucony, are making their Super Bowl debuts. Acreage Holdings made news last year when CBS turned down its pitch for a Super Bowl commercial, a rejection that still shows up in the marijuana company’s marketing materials. And with cord-cutting on the rise, the number of viewers watching the Super Bowl television broadcast has gone down in recent years. Last year the number of people who watched the Super Bowl on CBS fell to 98.2 million, with 2.6 streaming it.

Source: New York Times January 31, 2020 00:22 UTC