The King of Beers is the King of Social Views. Auto companies, a mainstay of Super Bowl advertising, account for about 10% of digital SOV. As of Friday afternoon, the ode to patriotism has racked up 8.2M earned views and a 4.25% digital SOV. Auto companies, a mainstay of Super Bowl advertising, account for about 10% of digital SOV. As of Friday afternoon, the ode to patriotism has racked up 8.2M earned views and a 4.25% digital SOV.
Source: Forbes February 01, 2019 22:07 UTC