With two of the nation's largest radio companies in bankruptcy, iHeartMedia and Cumulus, many who don't really know radio contend the medium is dead or dying. But those who do know radio argue that it's still every bit a vital medium. So what does it take to run radio stations smartly? —Create unique identities for your stations and then promote themGreat radio stations have great identities. —Live, breathe and embrace local local localReal radio has an enormous advantage as the most local of all media.

Source: Forbes March 26, 2018 16:52 UTC