So the Ted Talk was gripping not only because the book sounded insightful but because he popularised the term Alpha Male. AdvertisementWHAT WOMEN WANTPeople interpreted primate characteristics documented in the book - such as aggression, violence, and self-centeredness - as characteristics of alpha males. Alpha males in human beings are a myth disproven time and time over even though the idea sounds appealing to men who want to be dominant or feel that they aren't aggressive enough. Neuroscientist Dean Burnett reflected on "alpha males" that, "Maybe the supposed human alpha male is a combination of disgruntled male wish-fulfilment and borderline-pseudoscientific justification for resorting to bullying, intimidation, and generally all-round unpleasant behaviour. Did you know that there are online classes on how to become an Alpha Male?

Source: Daily Nation April 18, 2020 06:56 UTC