Everyone who works at Ben & Jerry’s headquarters in Burlington, Vt., is entitled to three free pints of ice cream for each day of work. And at the offices of the Perkins Eastman architecture firm, with locations on three continents, staff members can enjoy all manner of free snacks — just as long as they are orange, the color of the company’s logo. In New York, that means a lot of Cheetos, Goldfish and Nacho Cheese Doritos . But today, the practice is almost obligatory, as businesses go to extraordinary lengths to provide food without charge, or at a sharp discount. The offerings have grown in size, scope and specificity — some tailored to a company’s mission, others unwittingly reflective of it and still others that seem oddly random.

Source: New York Times January 07, 2019 18:27 UTC