With the movie business in the doldrums, theatre operators are looking for new ways to make money. Cinemark Holdings Inc. is testing Cinemark Movie Club, a subscription service that would compete with MoviePass, which lets customers go to one movie a day for $10 (U.S.) a month. Wold, who advises buying AMC and Cinemark shares, noted that the theatre chains have already boosted revenue from moviegoers by improving its food selection and serving beer and wine in some locations. Still, investors remain skeptical that the theatre chains have a solution to their woes. AMC has “very quietly” introduced a $1 surcharge for Friday and Saturday night shows at about 150 U.S. theatres, Aron said.

Source: thestar November 13, 2017 19:52 UTC