Last February Richard Edelman attributed the firm’s recent financial success in part to the publication of 10 trust barometer reports and “trust-based media buying”. “They’re … trust specialists because trust is the finish line for a PR campaign.”Richard Edelman in June 2018. But climate change remains the issue on which Edelman’s public posturing differs most dramatically from how the company makes money. “It’s too hard to find trustworthy information” about climate change, Edelman said later in the event. There were “zero examples of us erring on facts”, Richard Edelman said to the Financial Times.

Source: The Guardian January 15, 2023 14:42 UTC