They are… pet influencers. Lil Bub “used her stardom to make the world a better place for animals,” PETA said in a tribute tweet. Edwards’s talent agency, The Dog Agency, manages pet influencers of all species, from Bruno the fat cat to CEO Edwards’s own French bulldog. “Human-facing brands want to work with pet influencers because they want to show that they align on the values of their consumer, and their consumer loves pets.”As a result, pet influencers can be incredibly lucrative. Just before her death, Lil Bub starred in campaigns advertising clothing and coffee for “Black Friday” sales.

Source: Manila Times December 08, 2019 11:23 UTC