Companies that deliver memorable marketing experiences to customers gain market share and their advocacy. Globally, marketing technology is estimated to be a US $ 120 billion opportunity, while in India, it stands at US $ 100-150 million and is expected to increase rapidly over next decade. This is why, they need to build a connected marketing strategy which is critical to success.• To become best-in-class in Marketing Experience (MX), companies need an ‘idea programming’ and not an ‘idea generation’ mindset. This requires a new breed of marketing leaders - Chief Marketing Experience Orchestrators (CMxOs). This study benchmarks MX through a dual lens: Inside-out Assessment of MarTech deployment (MX-Tech Penetration) and Outside-in Assessment of customer experiences enablement (MX Orchestration) by these companies.

Source: Economic Times June 11, 2020 03:14 UTC