Startups are often more nimble and flexible than established companies, and adjusting to rapidly changing market situations are part of a startup’s DNA. OYO, the hotels aggregator, for instance, had pivoted well before the pandemic hit as did several others as basic strategy for survival and growth. Essentially, startups have to see the pandemic and its impact in three clear phases, entrepreneurs and venture capital players tell me. Even here, some startups in the pandemic-hit sectors like cruise liners, high-end restaurants and others may find the going very tough. But despite all the survival strategies which startups may adopt, there’s also the grim reality that the pandemic will take a heavy toll.

Source: The Telegraph June 05, 2020 13:52 UTC