As a result, much emphasis within the industry has been placed on moving Irish tourism away from an over-reliance on American visitors – and diversifying our tourist offering. “But the real problem right now is that your ministers think they will sink or swim on numbers – total numbers – average spend etc. Like Gavan Woods, he has noted the drop in British and Germans but also the relative resilience in the numbers coming from France. Having noted all of the potential challenges ahead, the tourism confederation is very keen on the Government’s latest tourism action plan. Launched earlier this month, the plan sets out measures the Government says will boost tourism numbers by a million a year, every year out to 2031.

Source: The Irish Times December 27, 2025 09:02 UTC