In this digital era, there cannot be a better goal for marketers than to strive for delivering the best experiences their customers perceive, relish, share and advocate.So, why are experiences at the center of all marketers' conversations? Clearly - amazing experiences linger on forever.Creating experiences takes a lot of diligence and focus. They are also mystique as the secret sauce of how a brand has created is never visible fully. And they have built the infrastructure to deliver unique experiences online and offline. No matter what you do as a business leader, you are always striving to provide the best experiences for the customers.My hotel experience from Paris was more than 17 years ago.

Source: Economic Times April 14, 2018 05:48 UTC