Another remarkable performance from a high-street fashion name that has been knocking it out of the park, financially speaking, for years. Next’s full-price sales were up on expectations for the first few months of 2025, and so it’s now increased its profit guidance for the financial year by a whopping £20 million. These are the kind of figures of which most British fashion operations — most British anything operations, Next being only the fourth UK retailer to nudge above the billion mark — can only dream. Anna Murphy says she sees herself in the baby blue geo-print trouser suit. By, pretty obviously, creating clothes that we want to buy, and, also obviously, at prices we can afford to pay.

Source: The Times March 28, 2025 03:38 UTC