Sensitive layering, long silhouettes, raised necklines -- so far, over half a million people have hashtagged the term modest fashion below their photos, and multiple spin-offs (modest dressing, modesty movement, modest style) are widely in use. In 2014 DKNY launched a bespoke modest fashion collection. In the same year, H&M featured a Muslim model wearing a hijab in a video to promote their sustainable fashion line. Launching today, on international women's day, The Modist models itself on the slogan "luxury modest style for extraordinary women." A look from a recent Mary Katrantzou showThe market potential within the modest fashion sector is vast, and projected to reach a value of $484 billion by 2019, according to The Modist's own research.

Source: CNN March 08, 2017 07:54 UTC