Fine jewelry sales were up nearly 10% to $5.25 billion in August from the same month last year, according to the latest data available. But now, with travel in a slump, diamond jewelry has been capturing some of the unspent travel budget, he said. In the US, De Beers' diamond jewelry brand Forevermark has seen year-over-year double-digit growth each month since July, he said. Since then, owner Birdie Levine, a certified gemologist appraiser, has noticed a few trends in diamond jewelry purchases. Still, Levine expects diamond jewelry will be a hot seller for the holidays.

Source: CNN October 19, 2020 19:30 UTC