Pucinelli says the layout of Costco stores just makes everything worse. Instead, a typical Costco shopper earns $30,000 to $40,000 more than average. Costco shoppers have higher salariesOther big box stores are finding creative ways to keep the cranky factor down, too. But one thing that might surprise you about the average Costco shopper is that even though they love the thrill of the bargain, Pucinelli's research shows that people don't go to Costco because they need to save money. Instead, a typical Costco shopper earns $30,000 to $40,000 more than average, which is why we're seeing more high-end products like pine nuts, organic olive oil and pomegranate juice.

Source: CBC News April 20, 2017 00:00 UTC