First ReadIn my column published on August 25 (“Drug war communications, a shambolic mess,” The Manila Times), I tried to describe the state of administration communications in the drug war. When Abella is unavailable, Presidential Communications Secretary Martin Andanar will be the alternative spokesperson of the President. Missing the heart of the problemI think the solution will miss the mark because Malacanang has defined the presidential communications problem as one of spokesmanship, when, in fact, it is really a problem of communications management. It has not even bothered to differentiate the responsibilities of the presidential spokesman and the presidential communications secretary. They created the imposing post of presidential messaging secretary and then created the presidential communications office.

Source: Manila Times September 16, 2016 17:26 UTC