Once, around 2013, as the communications head of a multi-national, I had to deal with a very delicate issue of the termination of Bangladeshi employees in the name of cost-cutting. The matter became so complex at one point that the regional head had to fly in to face the media. Later, he went and reported to the regional communications person that he had faced a hawkish media. When the regional communications person came and asked me about the trenchant media, I was astonished: Why did you expect the media to be dovish? Truth is, mordant media is disliked, and a mild one welcome.

Source: Dhaka Tribune March 15, 2020 13:41 UTC