Once the votes were counted in the 2020 presidential election, the result was clear: The pollsters had lost once again. Biden ended up winning the national vote by less than 4.5 points—a lead that barely let him eke out victory in the Electoral College. View Full Image Graphic: WSJThe industry’s analysis of 2020 polling, conducted by a select committee of the American Association for Public Opinion Research, was full of dour news. Pollsters after 2020 realized that they needed to work harder to contact hard-to-reach voters and ensure the right mix of respondents. Pollsters are still debating whether Trump himself exerts a unique force on voters that pollsters haven’t yet navigated.

Source: Wall Street Journal October 22, 2024 10:14 UTC