And the winner is … Estée Lauder. Here’s what it involves: Gorman will become the first Estée Lauder “Global Changemaker” — as opposed to, say, spokesperson or ambassador or “face,” although she will also be all of the above. For at least the next three years, she will represent Estée Lauder’s flagship brand in ad campaigns and speaking events, just like, say, Liz Hurley (global ambassador of The Estée Lauder Cos.' Breast Cancer Campaign) and Carolyn Murphy (an Estée Lauder brand global brand ambassador). (Estée Lauder declined to say how much it is paying Gorman, although her salary is on top of the philanthropic investment.) According to Jane Hertzmark Hudis, executive group president of Estée Lauder Cos., she called Gorman’s agent as soon as the poet walked offstage, and they first spoke within an hour of her appearance.

Source: bd News24 September 03, 2021 08:26 UTC