Modena:– Maserati is beginning a new era of digital customer experience: the www.maserati.com/global/en website is now online, with new sections and features. The website is the starting point for the development of an integrated digital experience for Maserati customers, made possible by sales support tools that result in a personalised customer journey online. Maserati.com consists of three main sections: Models, Brands and Ownership. In the “Brand” section, the digital experience is made immersive by the area focusing on the values, history and fascinating facts about the Trident Brand. The customer journey online has changed purchasing behaviour, especially in the luxury segment where digital services have become key elements.

Source: The North Africa Journal June 17, 2022 13:09 UTC