Groupthink is what fashion is all about. You buy into a trend to signal that you belong to a group. It could be an amorphous tribe, like the 2020 tribe: “I am fully signed up to what it means to be modern.” It could be a more defined collective: “I am Dior woman.” “I have a thing about cowboy boots.” “I worship at the altar of Flight of the Conchords.”Trends often originate out of a variety of groupthink too. It’s striking during the usual biannual month of catwalk shows how many mirror images — or more accurately mirror items — are created by different brands. Because designers live in the same cities, hang out in the same places, watch the same films,

Source: The Times August 25, 2020 23:03 UTC