Thai consumers enthusiastic adopters of new digital financial products and services, says financial software specialist MambuSome 93% of Thai banking customers say the availability of online or digital services through their bank is important, according to a new report by Mambu, a digital financial services platform developer. While 61% of consumers globally have made greater use of digital banking services over the last 18 months, in Thailand the figure is 73%, said the report, titled "The Financial Tribes You Need to Know". The report surveyed 4,500 consumers globally (including 502 Thai consumers) and identified five emerging financial "tribes" that banks need to know about. "Traditional audience segmentation in financial services is outdated. Neo asset hoarders: This group wants to use financial services to buy, trade and hold assets.

Source: Bangkok Post December 07, 2021 10:41 UTC