The question of what will motivate a trip to the theater may be hard for Hollywood to understand — because, as consumers, we’re also still trying to make sense of it. Public life has been gripped by a sense we won’t go back to what we did before, because of health hesitancies or simply because we got used to doing things a certain way during shutdowns. But how much we won’t go back is a mystery we’re often still keeping from ourselves.

Source: Washington Post September 30, 2021 19:10 UTC