Many leading national brand manufacturers create private labels for multiple retailers. Although store brands ostensibly compete with manufacturers' national brands, manufacturers often have excess capacity on their production lines. Additionally, many store brands were also considered dull, cheap knockoffs of national brands. Today, stores' private brand operations are more sophisticated than ever and a much bigger focus for chains. How to find out who makes store brandsSo how do you tell who's behind your favorite store brands?

Source: New York Times August 07, 2022 05:19 UTC