“The value of tourism needs to be reiterated,” says Carol Chaplin, president and CEO of Lake Tahoe Visitors Authority (LTVA). The why, how, and when you visit Lake Tahoe has become our focus.”In June, an unprecedented consortium of Lake Tahoe Destination Marketing Organizations, land management, and non-profit organizations signed the Lake Tahoe Destination Stewardship Plan. RELATED: The mysterious shift that may be helping Lake Tahoe regain its legendary clarityKirsten Guinn, marketing director of North Tahoe Community Alliance, echoed Chaplin’s sentiments. “What we want to create is an opportunity to approach a visit to Lake Tahoe in a different way,” says West. Keep Tahoe BlueKnown by its slogan “Keep Tahoe Blue,” the League to Save Lake Tahoe, founded in 1957, is Lake Tahoe’s oldest and largest nonprofit environmental advocacy group.

Source: CNN September 06, 2023 18:58 UTC