The instant recognisable logo, with the swoop of the “R” running through to the “H” – known as the “smile line” – is familiar to all bikers. Miles says: “For me, the Triumph logo represents an incredible history and attitude. “This was the start of the age of the science of brand with the advent of television so the logo, with its distinctive smile line, was born. “The logo needed another evolution that reflected the amazing renaissance of the business and the energy of the motorcycle boom of the 90s,” says Miles. Miles adds: “Most motorcyclists who ride big bikes would certainly know the Triumph logo and continue to associate it with an incredibly rich history, technical excellence, and of course British engineering.

Source: Daily Mirror May 01, 2020 12:42 UTC