(Read about another North York staple, United Bakers, which has been serving up quintessential Jewish home cooking for more than a century.) When he arrived in North York in 1975 at 23, fresh from working at his parents’ restaurant in Ramla, he got busy launching his own Middle Eastern eateries. Today, Sababa’s 30 staffers are busy making about 12,000 falafel balls and 300 pounds of humus every week. Since family businesses rely both on loyal customers and new fans to remain relevant, I ask Nabil how Sababa markets itself? “We have fun campaigns,” he says, adding that the week after the Raptors won the championship in 2019, Sababa offered free falafel sandwiches for a day.

Source: The Star May 22, 2022 09:03 UTC