Jelly, goo, Flubber — there are many terms for the glutinous object that people have been eager to play with, but in Korea, they've come to be called "liquid monsters." The trend has caught on here since celebrities, including singer IU, began posting clips that showed their hands playing with shiny slime on social media. "As a user can change slime's form so effortlessly and without thinking, the shape that results can be a reflection of our deepest thoughts. "Most of our customers are women in their 20s and 30s," said Im, who is the CEO of Slime Korea, a company founded in 2015 that manufactures and sells handmade slime online. "We gifted our slime to one YouTuber a while back, and it was featured in one of her videos."

Source: The China Post August 10, 2017 05:15 UTC