"To create a product which tax payers could use even with zero knowledge of taxes was challenging," he says. "ClearTax is India's largest tax platform," claims Gupta, adding that over 10,000 CA firms and 20,000 businesses use ClearTax for tax filing and compliances. In two years, claims Gupta." "Customer experience needs to be the prime focus," says Khaitan.As it turns out, the insight is based on experience. This led to a drop in the level of customer experience.

Source: Economic Times August 24, 2016 01:18 UTC