In Kenya, ride-hailing apps and online professional workers comprise the lion’s share of the gig economy both in value and number of workers. Research from Mercy Corps suggests that the offline Kenyan gig economy will reach USD28.95 billion in 2023 from USD19.6 billion in 2019 and will employ a total of 5.7 million workers. Read MoreThe growth of gig economy is fueled in part by mobile, internet and smartphone penetration and the proliferation of mobile money in Kenya. Priscilla Muhiu (pictured above), Glovo’s general manager for Kenya shares on the gig economy, e-commerce and COVID-19. The impact of the gig economy on e-commerce and its sustainability - The gig economy has given Kenyans the freedom to work and live more efficiently and effectively.

Source: Standard Digital February 24, 2021 04:52 UTC