It is evident then that the consumer economy has matured enough to deal with the idea of 24x7 shopping. Fittingly, this out-of-the-box idea came just days ahead of 1 July— the 25th anniversary of the unprecedented acceleration in economic reforms to transform India. And this is best captured by the narrative of the transformation of the Indian consumer, the biggest beneficiary, as the country abandoned its insular economic credentials. In fact, the Indian consumer has become the bulwark of the economy. If all goes well these changes may usher in the next round of social change in the country, giving an even more prominent place for the Indian consumer in the national economy.

Source: Mint July 03, 2016 19:29 UTC