"It totally threw me. I'm like, this is a $4 item. What are you talking about?" And then it became normal, something that happened at least once a week. There was a constant barrage of influencers coming up to his truck or sending emails, demanding special treatment and devaluing his product — which, for the record, is a family recipe passed down from his father, who has long served soft-serve ice cream for dessert in his upstate New York restaurants.

Source: Los Angeles Times July 04, 2019 13:05 UTC