By Matthew DunnWhen Apple released its latest flagship devices last September, it limited the dual-camera set up to the larger iPhone 7 Plus. Excluding the screen and battery size differences, the iPhone 7 Plus also offered more RAM than the smaller device. While Apple kept pricing for the iPhone 7 the same as the iPhone 6S or iPhone 6, the "premium features" of the iPhone 7 Plus saw the tech giant slightly increasing the outright cost of the smartphone when compared to its predecessors. According the Wall Street Journal, financial services firm Cowen & Co claim the price increase has been beneficial for the company. Cowen & Co estimated the iPhone 7 Plus was responsible for 40 per cent of the 58.5 million units sold in the December quarter - an amount 17 per cent more than iPhone 6s Plus sales.

Source: New Zealand Herald January 31, 2017 00:22 UTC