The India Handloom Brand was launched two years ago on August 7. Grey areaThough handloom as a product has been embraced widely, the quality of the product remains a grey area. “The IHB label is mostly for online buyers. It has a directory of registered users and provides details about the quality of the product, including the raw material used, processing methods, embellishments, weaving designs and its environmental and social compliances in production. Vishesh Nautiyal, director, south zone, Weavers’ Service Centre, says the handloom mark was launched to demarcate handloom from power loom, authenticate the construction of the fabric and provide high quality product.

Source: The Hindu August 07, 2017 00:56 UTC