THE habit of writing or speaking English corporatese begins harmlessly enough. IMAGE 1 (genesis-of-corporatese_jargon-1H2)After all, the corporatese spinners would say, it's only words, English words. In the few years that I was a passive observer in the corporate boardroom, I would sometimes see a CEO forget his corporatese in a fit of rage or pique. By fiat, they must be forbidden to speak in corporatese ever again in public, just plain and simple English, perhaps even the vernacular. Read this essay and listen to its voice recording in The Manila Times: "The genesis of corporatese"* * *IMAGE 3 (eps-3rd-ed_cover-1H2)The essay above, "The Genesis of Corporatese," first appeared in Jose A. Carillo's column in The Manila Times and subsequently in Part I – "Our Uses and Misuses of English" of his book "English Plain and Simple: No-Nonsense Ways to Learn Today's Global Language" (First Edition 2004, Third Updated Edition 2023; 500 pages).

Source: Manila Times December 13, 2023 16:02 UTC