Entain Plc wants to get more women gambling by pushing beyond traditional sports betting into more varied forms of entertainment, said its new Chief Executive Officer Jette Nygaard-Andersen. “Whenever we start talking about more free-to-play, casual, maybe shorter game-plays, there are more women there,” she said. Her arrival means two of the biggest companies in U.K. gambling are run by women: The boss of closely-held rival Bet365, Denise Coates, is Britain’s richest woman. Nygaard-Andersen is also interested in getting millennials betting more on e-sports. Data showed almost two-thirds of e-sports fans are interested in betting, a higher proportion than traditional sports, she said.

Source: News 24 March 04, 2021 12:56 UTC