Winning acceptance for ugly produce is just one tactic being pursued in Europe to meet that goal. “People are really surprised often times when they get their box [of ugly produce]. “Because ugly produce can occur unexpectedly in any growing season or crop, we want to have the systems in place to offer this type of produce whenever it may occur.”Walmart is hardly alone in its embrace of ugly fruits and vegetables. The future of produce is ugly. Britain has conducted a “Love Food Hate Waste” campaign since at least 2007, and the European Union has pledged to cut its food waste in half over the next decade.

Source: Washington Post July 28, 2016 21:00 UTC