These four essential “Cs” are about you and your customers, because without you and them (customers) there is no business. If you look closely at the word “Business,” you will see the letters “U” and “I.” Without “U” and “I,” there is no business. Let’s consider the four essential “Cs.”Customer FocusLooking closely at the word “BUSINESS” you’ll discover that “U” comes before “I.” This means that “U” (customer) must come before “I” (business owner), if anyone wants to make progress in Business.Your survival in business is tied to your customers. CommitmentCommitment to your work (business) is essential, if you want to make progress. Most people fail in life and business for lack of commitment, rather than lack of ability.

Source: The Guardian February 11, 2018 03:11 UTC