Brandon Silverman, the founder and CEO of the Facebook-owned analytics tool CrowdTangle, is leaving the company, according to an internal farewell post to colleagues posted Wednesday that was seen by The Verge. CrowdTangle, a free tool that lets anyone track popular posts across Facebook and Instagram, is at the center of that debate. That irritated some Facebook executives who felt that the data being shared by CrowdTangle was incomplete, and earlier this year, the CrowdTangle team was disbanded as a standalone team. Facebook bought CrowdTangle in 2016 as it was courting media companies to post more on its News Feed, and the tool is still used to track viral posts on the social network. “I’m not sure what the future holds for CrowdTangle or data transparency here at Facebook, but I’m optimistic,” he wrote.

Source: The Nation October 06, 2021 18:56 UTC