The success of Force surprised trade pundits not only because it was against the tide but also because the man backing the John Abraham-Vidyut Jamwal starrer was Vipul Shah. Commando and a sequel of Force followed and Shah proved that pure action is saleable at the ticket counter. Force is more stylish with bike and cars and John lifting the vehicles. You have to keep upgrading all the time.”Value of franchiseShah also underlines the importance of franchise in action genre. In the whole world, action is one of the most respected genres but in India it is a soft target for critics.

Source: The Hindu March 03, 2017 00:33 UTC