And there’s probably no bigger example of cultural fame than that of the Super Bowl within America. One thing Super Bowl ads have commonly done for attention is use celebrities. It’s deliberately hammy but won USA Today’s Super Bowl Meter as rated by the public, so I’m not going to argue with it. Maybe emphasising to us that with a bit of creativity there are many ways to use Super Bowl to get to be famous in culture. He has written Super Bowl scripts, but has never quite got to have one made.

Source: Stuff February 14, 2024 21:25 UTC