Kids are effectively regarded as consumers in training and we know where that leads. According to US studies the average American home contains more than 300,000 items. It’s clear we need a different answer to the question, what do you buy the person who has everything? Cornell University researchers investigated whether it is possible to maintain the satisfaction that we get from gift giving but bypass physical stuff altogether. The big picture: cleaning up air pollutionFacebook Twitter Pinterest Cooking: Ellie Goulding in the Maasai Mara.

Source: The Guardian December 17, 2017 06:00 UTC