How many times have you made a rushed purchase online, found a better price later, or got to the checkout and found there are hidden costs? These subtle marketing tricks described as “dark patterns” are used in stores and by online retailers to encourage you to make purchases you would not normally make. And Baxter herself says it boils down to design that makes taking more money from shoppers easy for sellers but makes shopping wisely hard for shoppers. The techniques are not just used online, she says. “Checking online stores at different times of day can be good.

Source: Stuff August 23, 2020 02:22 UTC