When it appeared on the red carpet in 2003, the star’s ‘I 🖤 NZ’ t-shirt brought worldwide attention – and no small amount of stress – to the cult streetwear brand. Huffer co-founder Steven Dunstan wasn’t really paying much attention on December 1, 2003. (Photo: Ande Mertl/AFP via Getty Images)Overnight, the t-shirt gained cult status; demand was soon “absolutely going crazy”, Dunstan says. “I was like, ‘This smells like trouble, people just want the t-shirt because of Orlando’,” Dunstan says. Clothing stores that stocked Huffer argued that sales of the t-shirt would go gangbusters, but Dunstan asked them to trust his decision to hold back.

Source: New Zealand Herald December 08, 2021 02:46 UTC