They were running a flourishing business called Lug that sold fun travel bags and accessories and had a growing legion of fans, which included Oprah. By the beginning of 2020, their product portfolio had expanded to over 150 different items, including gym bags, laptop bags, backpacks and suitcases. Ami had to find a way to keep Lug bags relevant to a completely changed marketplace. In October 2020, in the midst of the pandemic, Ami and Jason launched a daily online live shopping show called Lug Live hosted by superfans of the brand. It has six hosts who each show a curated collection of Lug products and discuss how they fit into their everyday lives.

Source: CNN June 18, 2022 11:19 UTC