Still, BTS has left its mark on the global music industry. With BTS at the height of its popularity, the band could be at a turning point. ADADBang assembled BTS through auditions: a boy band built like One Direction, the Backstreet Boys and ’N Sync. ADTheir branding savvy is comparable to KISS, the glam metal band considered a pioneer in music merchandising, said Ekstract. Beyond using social media power to sell products, BTS is promoting causes, too.

Source: Washington Post January 30, 2020 10:52 UTC