Indigo CEO Heather Reisman at the company's Sherway Gardens store, the first new location to to open in five years . The new location at Sherway Gardens is the first to fully encompass that new vision. The company has spent the last five years transforming from a bookstore to cultural department store for book lovers. Shaken by a steep decline in physical books sales following the introduction of e-readers and competition from online retailers like Amazon, Indigo has been searching for new footing. It has added toys to the mix and brought the American Girl doll brand to Canada to boost traffic and related sales.

Source: thestar May 24, 2016 16:37 UTC